STUDI KEPUASAN PELANGGAN SHOPEE FOOD: PERSPEKTIF PROMOSI DAN KUALITAS LAYANAN
Kata Kunci:
Customer Satisfaction, Sales Promotion, Service QualityAbstrak
Shopee Food is a food delivery service that is currently experiencing rapid development. Initially only available in certain locations, but now it has expanded its service reach to 45 cities throughout Indonesia. This study was conducted to determine the level of customer satisfaction with sales promotions and the quality of service provided by Shopee Food. The population in this study were consumers who used the Shopee application and had made transactions using the Shopee Food delivery service for the period 2024. The research sample was 50 respondents. The sampling technique used purposive sampling. The level of customer satisfaction with the sales promotion variable Shopee Food can be concluded on average, customers stated that they were satisfied. While from the service quality variable on average, customers stated that they were very satisfied.
Referensi
Rachmansyah, M. F., Putra, S. S., & Digdowiseiso, K. (2023). Pengaruh Promosi Penjualan, Kualitas Pelayanan dan Kepercayaan Merek terhadap Keputusan Pembelian Ulang Layanan Shopee Food di Universitas Nasional. Management Science and Entrepreneurship Journal (MSEJ), 4(6), 225–235.
Ahdiat, A. (2025). Pertumbuhan Penjualan ShopeeFood di Indonesia 2021–2024.Databoks. https://databoks.katadata.co.id/teknologi-telekomunikasi/statistik/67d270fe7d7dd/pertumbuhan-penjualan-shopeefood-di-indonesia-2021-2024.
Kotler, P., & Armstrong, G. (2019). Prinsip-prinsip Pemasaran (Edisi ke-17, Terjemahan) Jakarta: Erlangga.
Indrasari, M. (2019). Pemasaran dan Kepuasan Pelanggan. Surabaya: Unitomo Press.
Faiz, N. S. A., & Santoso, E. B. (2022). Pengaruh promosi penjualan dan kualitas pelayanan terhadap keputusan pembelian pada ShopeeFood (Studi pada mahasiswa Prodi D4 Manajemen Pemasaran Politeknik Negeri Malang). Jurnal Aplikasi Bisnis, 8(1), 145–150. E-ISSN: 2407-5523.
Tjiptono, F. (2012). Strategi Pemasaran (edisi ke-3). Yogyakarta: Andi.
Akbar, Y. R. (2020), Analisis Kuantitatif: Pengolahan Data Statistik Menggunakan SPSS dan Pengumpulan Data Survei Google Form/ Survey Monkey. Pena Persada.
Akbar, Y. R, Zain, I, & Nuraini, P (2019). Analisis Dimensi Service Marketing Mix Sebagai Pengukur Kepuasan Nasabah Bank Syariah Di Pekanbaru, J. Tabarru’ Islam. Bank. Financ., vol. 2, no. 2, pp. 1–15, doi: 10.25299/jtb.2019.vol2(2).4395.
Sugiyono (2017), Metode penelitian bisnis: pendekatan kuantitatif, kualitatif, kombinasi, dan R&D, vol. 225. Bandung, Indonesia: Penerbit CV. Alfabeta.
Unduhan
Diterbitkan
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2025 Mar'aini Mar'aini, Y Rahmat Akbar, Firdaus Ahmad, Melisa, Erni Novita Aritonang, Riska Ananda, Efraim Pasaribu (Author)
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
