ANALISIS KUALITAS PELAYANAN DAN TINGKAT KEPUASAN PELANGGAN PADA JASA SALON REHOBOT SALON PEKANBARU
Keywords:
Customer, Satifaction, Service QualityAbstract
This study aims to determine and describe the level of customer satisfaction of Rehobot Salon Pekanbaru in terms of service, namely in terms of price, facilities and services. The research was conducted using a survey method using the Google Forms in the April 2025 period. The number of respondents who participated as samples in this study was 41 people. The sampling technique used purposive sampling. The results of the study showed that Rehobot Salon Pekanbaru has a demographic market segmentation of women aged between 17 and 30 years who work as private employees with a bachelor's degree. The level of customer satisfaction of Rehobot Salon with service from the price variable can be concluded that on average customers stated that they were very satisfied. While from the facility and service variables on average, customers stated that they were quite satisfied.
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