INDEKS : Inovasi Dinamika Ekonomi dan Bisnis
PENGARUH GREEN MARKETING DAN BRAND IMAGE TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN AIR MINERAL MEREK AQUA DI KOTA PEKANBARU
This research aims to analyze the influence of Green Marketing and Brand Image on the Purchase Interest and Purchase Decision of Aqua brand bottled mineral water products in Pekanbaru city. The population in this research is all people in Pekanbaru city, the number of which is unknown, therefore using the Roscoe formula, the sample is determined to be 120 respondents using the accidental sampling method, which is part of nonprobability sampling. Based on structural equation modeling (SEM) analysis with Partial Least Squares (PLS), it was found that Green Marketing has a significant positive effect on purchase interest, Brand Image has a significant positive effect on purchase interest, Green Marketing has a non-significant positive effect on purchase decision, Brand Image has a significant positive effect on purchase decision, customer purchase interest has a significant positive effect on purchase decision
Copyright (c) 2026 Salsa Nadiah Aryanti, Onny Setyawan (Author) https://creativecommons.org/licenses/by-sa/4.0
KAJIAN LITERATUR TENTANG PERAN EARNING ASSET DAN NON-EARNING ASSET DALAM MENINGKATKAN KINERJA KEUANGAN BANK SYARIAH
Perkembangan industri perbankan syariah di Indonesia menuntut pengelolaan aset yang optimal guna menjaga stabilitas dan meningkatkan kinerja keuangan. Struktur aset bank syariah terdiri atas earning asset dan non-earning asset dengan fungsi berbeda. Earning asset merupakan aset produktif yang menghasilkan pendapatan melalui pembiayaan serta investasi berbasis prinsip syariah, sedangkan non-earning asset mendukung likuiditas, operasional, dan manajemen risiko. Penelitian ini bertujuan mengkaji peran earning asset dan non-earning asset terhadap kinerja keuangan bank syariah. Metode penelitian menggunakan studi kepustakaan dengan pendekatan Systematic Literature Review terhadap buku dan artikel ilmiah terkait kinerja perbankan syariah. Hasil kajian menunjukkan bahwa earning asset berkontribusi signifikan terhadap peningkatan profitabilitas, efisiensi operasional, dan stabilitas pendapatan. Optimalisasi pembiayaan serta investasi syariah memperkuat kinerja keuangan berkelanjutan. Sementara itu, non-earning asset berperan strategis menjaga kelancaran operasional, likuiditas, dan kepercayaan nasabah, namun proporsi berlebihan dapat menekan profitabilitas. Keseimbangan pengelolaan kedua jenis aset menjadi kunci peningkatan kinerja keuangan bank syariah yang berkelanjutan dan kompetitif.
Earning Asset, Non Earning Asset, Kinerja Keuangan
Copyright (c) 2026 Laila Fitri, Indana Zulfa, Putri Nuraini (Author) https://creativecommons.org/licenses/by-sa/4.0
DINAMIKA EKSPOR MINYAK INDONESIA DAN SINGAPURA DALAM PERDAGANGAN INTERNASIONAL: PENDEKATAN EXPORT PRODUCT DYNAMICS (EPD) DAN ECONOMIC COMPLEXITY INDEX (ECI) PERIODE 2023-2024
This study aims to analyze the dynamics and competitiveness of Indonesia and Singapore's oil exports in international trade for the 2023–2024 period. The Export Product Dynamics (EPD) approach is used to identify the export position and market performance of oil products, while the Economic Complexity Index (ECI) is used to assess the level of economic complexity and production capabilities of the two countries. The research method used is descriptive quantitative, utilizing secondary data sourced from international trade statistics (Trade Map). The results show that Indonesia's oil exports tend to be in a dynamic position but still rely on natural resource-based products. Meanwhile, Singapore exhibits a higher level of economic complexity, supported by processing activities, a re-export system, and a more advanced industrial structure. These findings emphasize the importance of export diversification and increasing added value to strengthen long-term competitiveness.
Copyright (c) 2026 Irma Munfarida, Fitri Nofitasari, Friska Nadya Putri, Fenny Eliza, Fahrizal Taufiqqurrachman (Author) https://creativecommons.org/licenses/by-sa/4.0
ANALISIS PERAN PERBANKAN SYARIAH SEBAGAI LEMBAGA PENGHIMPUN DANA DARI MASYARAKAT MELALUI PRODUK TABUNGAN WADI’AH
Perbankan syariah merupakan bagian integral dari sistem keuangan nasional yang menjalankan fungsi penghimpunan dana masyarakat berdasarkan prinsip-prinsip syariah. Salah satu instrumen penghimpunan dana yang digunakan adalah tabungan berbasis akad Wadī‘ah yang bersifat amanah dan likuid. Penelitian ini bertujuan untuk menganalisis peran tabungan Wadī‘ah dalam penghimpunan Dana Pihak Ketiga (DPK) pada perbankan syariah di Indonesia serta mengidentifikasi faktor-faktor yang memengaruhi efektivitasnya. Metode penelitian yang digunakan adalah pendekatan deskriptif kualitatif melalui studi kepustakaan dan analisis isi terhadap berbagai literatur relevan. Hasil kajian menunjukkan bahwa tabungan Wadī‘ah berperan sebagai sumber dana jangka pendek yang stabil dan mendukung likuiditas bank syariah. Namun, optimalisasi perannya masih menghadapi tantangan berupa rendahnya literasi keuangan syariah, kualitas layanan, keterbatasan inovasi produk, regulasi, serta persaingan dengan bank konvensional dan layanan keuangan digital.
Copyright (c) 2026 Dwie Ananda Assaharani, Lidya Mulya Putri, Muhammad Rabbil Ikhram Insani, Putri Nuraini (Author) https://creativecommons.org/licenses/by-sa/4.0
ANALISIS KEUNGGULAN SEKTORAL KABUPATEN BADUNG TERHADAP PROVINSI BALI BERDASARKAN PDRB ADHK MENGGUNAKAN METODE LQ, DLQ, DAN SHIFT SHARE
This study aims to analyze the sectoral advantages of Badung Regency relative to Bali Province based on Gross Regional Domestic Product (GRDP) at constant prices (ADHK). The research utilizes secondary data of GRDP by economic sector for the period 2020–2024 obtained from the Central Statistics Agency. The analytical methods applied include Location Quotient (LQ) to identify base sectors, Dynamic Location Quotient (DLQ) to examine sectoral growth trends, and Shift Share analysis to assess sectoral performance and competitiveness. The results indicate that Badung Regency possesses several economic sectors that function as base sectors and demonstrate relatively stronger performance compared to Bali Province. Furthermore, a number of sectors show potential for future development despite not yet being classified as leading sectors. These findings provide important insights for local governments in formulating more focused and sustainable regional economic development policies.
Copyright (c) 2026 Fenny Eliza, Fitri Nofitasari, Friska Nadya, Irma Munfarida, Fahrizal Taufiqqurrachman (Author) https://creativecommons.org/licenses/by-sa/4.0
PENGARUH BRAND AWARENESS DAN PERCEIVED QUALITY TERHADAP BRAND LOYALTY DAN BRAND EQUITY RICHEESE FACTORY DI KOTA PEKANBARU
The aim of this research is to determine and analyze the influence of brand awareness and perceived quality on brand loyalty and brand equity of the richeese factory in Pekanbaru City. The population in this research is richeese factory consumers in Pekanbaru City, the number of which is unknown. In this research, to get the entire population, the sample size was determined using roscoe’s opinion and for the sampling technique using the accidental sampling technique which is part of non-probability sampling, the based on roscoe’s opinion which had been determined, a sample size of 120 respondents could be obtained. Based on the results of analysis from Structural Equation Modeling (SEM) using SmartPLS 4 software. The results of this research show that the variables brand awareness and perceived quality have a positive and significant effect on brand loyalty. The brand awareness variable has a positive and significant effect on brand equity. The perceived quality variable has a positive but not significant effect on brand equity, the brand loyalty variable has a positive and significant effect on brand equity.
Copyright (c) 2026 Desy Jessica, Onny Setyawan (Author) https://creativecommons.org/licenses/by-sa/4.0
KEMUDAHAN BERTRANSAKSI DAN REVIEW KONSUMEN : FAKTOR PENENTU DALAM KEPUTUSAN PEMBELIAN MARKET PLACE
This study aims to determine the effect of transaction ease and online customer reviews on purchasing decisions among Shopee users. The research was conducted using a quantitative method with a survey approach, involving respondents who have made purchases through Shopee. Data collection was carried out using a questionnaire distributed to 116 respondents. The analysis technique used was multiple linear regression. The results showed that both transaction ease and online customer reviews had a significant positive effect on purchasing decisions. Online customer reviews were found to be the most dominant factor influencing consumer decisions. These findings highlight the importance for e-commerce platforms to ensure seamless transaction experiences and maintain the credibility of customer review systems to enhance consumer trust and encourage repeat purchases.
Copyright (c) 2025 Nefrida, Y Rahmat Akbar, Amalia Masturina, Cici Piramida, Shabrina Desfri Syarma, Vania Zafila, Wandi Febrian (Author) https://creativecommons.org/licenses/by-sa/4.0
STUDI KEPUASAN PELANGGAN SHOPEE FOOD: PERSPEKTIF PROMOSI DAN KUALITAS LAYANAN
Shopee Food is a food delivery service that is currently experiencing rapid development. Initially only available in certain locations, but now it has expanded its service reach to 45 cities throughout Indonesia. This study was conducted to determine the level of customer satisfaction with sales promotions and the quality of service provided by Shopee Food. The population in this study were consumers who used the Shopee application and had made transactions using the Shopee Food delivery service for the period 2024. The research sample was 50 respondents. The sampling technique used purposive sampling. The level of customer satisfaction with the sales promotion variable Shopee Food can be concluded on average, customers stated that they were satisfied. While from the service quality variable on average, customers stated that they were very satisfied.
Copyright (c) 2025 Mar'aini Mar'aini, Y Rahmat Akbar, Firdaus Ahmad, Melisa, Erni Novita Aritonang, Riska Ananda, Efraim Pasaribu (Author) https://creativecommons.org/licenses/by-sa/4.0
REVIEW INFLUENCER DAN BRAND IMAGE TERHADAP MINAT PEMBELIAN PRODUK SKINCARE
This research aims to analyze the impact of influencer reviews and brand image on purchase intention of skincare products among young social media users. The background of this study is based on the increasing trend of using influencers as a digital marketing strategy and the importance of brand image in shaping consumer decisions. The research method used is quantitative with a survey approach through questionnaires to 100 respondents who actively use social media and have purchased skincare products. The data analysis technique used is multiple linear regression with the help of SPSS. The results of the study indicate that both influencer reviews and brand image have a positive and significant effect on purchase intention, with brand image having a more dominant impact. Simultaneously, both independent variables contribute 48.2% to the variation in purchase intention. These findings highlight the importance of synergy between influencer credibility and the strength of brand image in driving consumer purchase decisions. This study provides implications for skincare companies to be more strategic in selecting influencers and building and maintaining a positive brand image in the eyes of consumers.
Copyright (c) 2025 Dina Irawati Sinaga, Satrio Bimo Ajie, Chintya Ezra Natasya, Samuel Pardamean Sibarani, Aria, Yopi Fahrevi, Y Rahmat Akbar (Author) https://creativecommons.org/licenses/by-sa/4.0
PENGARUH SOCIAL MEDIA MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN UNTUK MENGINAP DI HOTEL
This study aims to determine the influence of social media marketing and online customer reviews on hotel stay decisions. The study uses quantitative methods and a Likert scale as its measurement. The population in this study were consumers who had stayed at a hotel and were active users of social media. The research sample was 50 respondents. The technique in this study used multiple linear regression analysis processed with the help of SPSS 30. Based on the hypothesis test conducted, the results of this study stated that the social media marketing variable had a positive and significant effect on the decision to stay, and the online customer review variable had a positive and significant effect on the decision to stay. So the conclusion is that the social media marketing and online customer review variables simultaneously have a positive and significant effect on the decision to stay.
Copyright (c) 2025 Irsyadi Zain, Y Rahmat Akbar, Cahaya Purba, Dea Afrilla, Nasya Syahira, Viqqi Maulana, Wahyu Zulfirman (Author) https://creativecommons.org/licenses/by-sa/4.0
ANALISIS KUALITAS PELAYANAN DAN TINGKAT KEPUASAN PELANGGAN PADA JASA SALON REHOBOT SALON PEKANBARU
This study aims to determine and describe the level of customer satisfaction of Rehobot Salon Pekanbaru in terms of service, namely in terms of price, facilities and services. The research was conducted using a survey method using the Google Forms in the April 2025 period. The number of respondents who participated as samples in this study was 41 people. The sampling technique used purposive sampling. The results of the study showed that Rehobot Salon Pekanbaru has a demographic market segmentation of women aged between 17 and 30 years who work as private employees with a bachelor's degree. The level of customer satisfaction of Rehobot Salon with service from the price variable can be concluded that on average customers stated that they were very satisfied. While from the facility and service variables on average, customers stated that they were quite satisfied.
Copyright (c) 2025 Vellany Afriyanti, Y Rahmat Akbar, Bayu Sedih Nanda Ria (Author) https://creativecommons.org/licenses/by-sa/4.0
PENGGUNAAN LP RELAXATION DAN INTEGER PROGRAMMING UNTUK ALOKASI ARMADA TRAVEL
Optimalisasi alokasi armada merupakan salah satu tantangan utama bagi perusahaan travel dalam upaya memenuhi kebutuhan penumpang sekaligus memaksimalkan pendapatan. Penelitian ini bertujuan untuk mengembangkan model matematis berbasis Linear Programming dan (LP) Relaxation Integer Programming guna menentukan kombinasi optimal penggunaan kendaraan eksekutif dan ekonomi. Hasil penelitian menunjukkan bahwa untuk menghasilkan keuntungan optimal dengan kendala dan keterbatasan yang ada, alokasi armada yang dapat dilakukan perusahaan yaitu dengan mengalokasikan 3 unit kendaraan untuk kelas eksekutif dan 4 unit kendaraan untuk kelas ekonomi. Dengan alokasi tersebut tersebut, perusahaan akan memperoleh keuntungan maksimal sebesar Rp.9.300.000,- untuk satu kali trip. Analisis juga mengungkapkan bahwa pendekatan LP Relaxation memberikan solusi awal yang mendekati optimal, namun hanya Integer Programming yang menghasilkan solusi implementatif dalam bentuk bilangan bulat.
Copyright (c) 2024 Nefrida, Y Rahmat Akbar (Author) https://creativecommons.org/licenses/by-sa/4.0
PENGELOLAAN ARSIP PADA UD. AGUNG MOTOR BANGKINANG
Penelitian ini bertujuan untuk mengetahui dan meningkatkan pengarsipan yang sesuai dengan standar sistem manajemen arsip yang berlaku. Metode yang digunakan adalah metode deskriptif kualitatif, dimana data yang digunakan berupa penjelasan dan gambaran mengenai keadaan perusahaan. Alat analisis yang digunakan Penulis dalam melalakukan penelitian pengelolaan arsip pada UD. Agung Motor Bangkinang adalah data perusahaan. Setelah melakukan analisis dan pembahasan masalah, Penulis memperoleh kesimpulan bahwa pengelolaan arsip yang baik dan mengikuti ilmu manajamen kearsipan dapat memudahkan proses kerja dan meningkat keefektifan dan keefesiensian untuk perusahaan.
Copyright (c) 2024 Bimahamdan Faqih, Dora Amelya (Author) https://creativecommons.org/licenses/by-sa/4.0
PENGARUH KOREAN WAVE DALAM MEMBUKA PELUANG BISNIS DIPEKANBARU
Penelitian ini bertujuan untuk mengetahui pengaruh Korean Wave dalam membuka peluang bisnis di Pekanbaru. Korean Wave yang mencakup popularitas konten Korea, kesuksesan film Korea di dunia, dan inovasi sinematik telah menjadi fenomena global yang mempengaruhi berbagai aspek kehidupan, termasuk ekonomi dan bisnis. Penelitian ini menggunakan metode penelitian deskriptif kuantitatif, yakni dengan membagikan kuesioner kepada 75 responden yang tergabung dalam grup jajan Candle Stuff untuk mengukur persepsi dan pengaruh Korean Wave terhadap peluang bisnis. Hasil penelitian menunjukkan bahwa popularitas konten Korea secara signifikan meningkatkan minat terhadap budaya Korea, mendorong pembukaan toko atau usaha terkait Korean Wave, serta mengenalkan beragam produk dan layanan baru. Kesimpulan dari penelitian ini adalah bahwa Korean Wave memiliki potensi untuk dimanfaatkan dalam strategi bisnis di Pekanbaru, terutama dalam industri hiburan, makanan, dan ritel. Temuan ini memberikan wawasan penting bagi pelaku bisnis dan pengambil kebijakan untuk mengembangkan strategi yang memanfaatkan fenomena guna meningkatkan pertumbuhan ekonomi.
Copyright (c) 2024 Adelia Fitriana, Dora Amelya (Author) https://creativecommons.org/licenses/by-sa/4.0
PENERAPAN STRATEGI PEMASARAN PRODUK AYAM KAMPUNG DI PT CAKRA DUTA HEWANI PEKANBARU
Penelitian ini bertujuan untuk memberikan gambaran mengenai pekerjaan seorang staf pemasaran, yaitu bagaimana menentukan strategi pemasaran yang tepat pada proses penjualan yang dilakukan perusahaan. Metode deskriptif kualitatif digunakan untuk memahami secara mendalam melalui wawancara tentang penerapan strategi pemasaran produk ayam kampung di PT Cakra Duta Hewani, Pekanbaru. Hasil penelitian menunjukkan bahwa strategi yang dilakukan perusahaan yaitu memahami dan melakukan perencanaan mengenai target pasar yang tepat, meneliti kompetitor atau pesaing perusahaan, membangun citra produk dan perusahaan dengan melakukan iklan, penentuan posisi produk dalam pasar, melakukan penetapan harga, mitra bisnis, dan pemantauan serta penyesuaian hasil.
Copyright (c) 2024 Desianti Tambunan, Dora Amelya (Author) https://creativecommons.org/licenses/by-sa/4.0
TABUNGAN EMAS DI PEGADAIAN SYARIAH DALAM PERSPEKTIF MUAMALAH
Studi ini membahas konsep tabungan emas di Pegadaian Syariah dari perspektif muamalah. Sebagai lembaga keuangan, Pegadaian Syariah melakukan operasional dengan mematuhi prinsip-prinsip syariah yang diperbolehkan. Tabungan emas merupakan produk investasi berbasis syariah yang menggunakan akad murabahah (jual beli) dan wadiah (simpanan). Produk ini dirancang untuk memudahkan masyarakat dalam memiliki emas sebagai aset investasi dengan metode yang sesuai dengan prinsip syariah. Penelitian ini menggunakan metode kualitatif melalui penelitian pustaka, dimana pengumpulan data dilakukan dengan membaca, memahami, dan mencatat informasi dari berbagai sumber yang relevan dengan masalah yang diteliti. Hasil penelitian menunjukkan bahwa Tabungan emas di Pegadaian syariah memanfaatkan akad murabahah dan wadiah. Dalam praktiknya, pelanggan membeli emas melalui akad murabahah dan membuka tabungan emas yang dilengkapi dengan buku tabungan, kemudian berpartisipasi dalam akad wadiah dengan menyerahkan emas mereka kepada Pegadaian syariah. Proses tabungan emas yang bersifat non-tunai di pegadaian syariah diperbolehkan selama emas tersebut tidak digunakan sebagai media tukar resmi (uang) dan memenuhi berbagai batasan serta syarat yang telah diatur oleh Fatwa DSN-MUI Nomor 77/DSN-MUI/V/2010, yang menjadi dasar hukum pelaksanaan produk ini. Dalam penelitian ini, dilakukan analisis mengenai kehalalan mekanisme tabungan emas serta tantangan dalam implementasinya di masyarakat, termasuk tingkat literasi mengenai kontrak syariah. Secara keseluruhan, tabungan emas di Pegadaian Syariah merupakan alternatif investasi yang halal, aman, dan sesuai dengan prinsip ekonomi Islam, meskipun masih membutuhkan upaya edukasi lebih lanjut untuk meningkatkan pemahaman masyarakat.
Copyright (c) 2024 Rifi Naufal Nugraha, Putri Nuraini, Siti Syafiah Bahita (Author) https://creativecommons.org/licenses/by-sa/4.0
AKAD QARDH DI BANK SYARIAH: SUATU TINJAUAN TEORITIS
Bank syariah tidak hanya fokus mencari keuntungan dalam menjalankan usahanya, tetapi juga memperoleh pendanaan dari Zakat, Infaq, sedekah dan subsidi, kesejahteraan sosial, serta melalui akad Qard/Khaldur Hasan dan pinjaman amal Memberikan dana kepada orang lain Tujuan dari penelitian ini adalah untuk memahami konsep akad Qardh dan pengelolaannya pada lembaga keuangan khususnya bank syariah Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan sastra dimana artikel jurnal yang relevan dikumpulkan melalui Google Scholar dan dianalisis menggunakan analisis konten. Data yang diperlukan untuk penelitian ini diperoleh dari sumber perpustakaan atau dokumen artikel jurnal yang berkaitan dengan topik penelitian Berdasarkan temuan penelitian ini, dapat disimpulkan bahwa transaksi perbankan syariah merupakan salah satu bentuk dukungan kepada masyarakat dalam pemenuhan akad Qard Hasan dan memberikan banyak manfaat Kartu ini tidak merugikan perbankan syariah dan justru mewakili manfaatnya Bank syariah berbeda dengan bank konvensional dalam operasionalnya, yang tidak hanya berorientasi pada keuntungan tetapi juga mengandung unsur tabu atau gotong royong.
Copyright (c) 2024 Imellia Agustin, Imam Khoiri, Putri Nuraini (Author) https://creativecommons.org/licenses/by-sa/4.0
PENGARUH KOMUNIKASI TERHADAP PRODUKTIVITAS KERJA DI PT. GLOBAL TEKNOMEDIKA MANDIRI PEKANBARU
The research was conducted at PT. Global Teknomedika Mandiri Pekanbaru, the respondents of this study were 31 people, while the sample of this study were employees of PT. Global Teknomedika Mandiri Pekanbaru. The purpose of this study was to determine how much Communication Influences Work Productivity at PT. Global Teknomedika Mandiri Pekanbaru with the results of the hypothesis test showing that t count (7.646) > t table (2.0452) with sig 0.000 < sig 0.05, so it can be concluded that communication has a significant influence on work productivity at PT. Global Teknomedika Mandiri Pekanbaru. The conclusion of this study is that the Communication variable affects the Work Productivity variable at PT. Global Teknomedika Mandiri Pekanbaru.
Copyright (c) 2024 winda amelia, Lidya Ihsan (Author) https://creativecommons.org/licenses/by-sa/4.0
PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA PRAMUNIAGA PT. SUMBER ALFARIA TRIJAYA, TBK (ALFAMART) KOTA PEKANBARU
Employee performance is an important factor that can affect customer satisfaction which will have a direct impact on customer satisfaction and their loyalty to the company.Employee performance will indirectly reflect the success of the company and have a good impact on the company. To achieve effective employee performance, companies can pay attention to several things including giving rewards and punishments. This study discusses several problem formulations, namely, first, How Rewards affect the performance of Alfamart Pekanbaru City salespeople, How Punishment affects the performance of Alfamart Pekanbaru City salespeople, How Rewards and Punishments affect the performance of Alfamart Pekanbaru City salespeople. This study is a quantitative study with a descriptive research type. The population of this study was 62 Alfamart Pekanbaru City salespeople and will be continued into multiple linear regression analysis using SPSS 20. Based on the results of statistical tests that have been carried out, all tests are met with a p-value of less than 0.05, which means that rewards partially have a significant effect on the performance of Alfamart Pekanbaru City salespeople. Based on the results of statistical testing that has been done, it shows that all tests are fulfilled with a p-value of less than 0.05, which means that punishment partially has a significant effect on the performance of Alfamart Pekanbaru City salespeople. Based on the results of statistical testing that has been done, it shows that all tests are fulfilled with a p-value of less than 0.05, it can be concluded that reward and punishment simultaneously have a significant effect on the performance of Alfamart Pekanbaru City salespeople, with a determination coefficient value of 0.691 or 69.1%. This shows that the independent variables together have an influence in explaining performance of 69.1% while the remaining 30.9% is influenced by other variables not included in this study
Copyright (c) 2024 Hesti Yulia, Loveana Syaifora, Irsyadi Zain (Author) https://creativecommons.org/licenses/by-sa/4.0
DAMPAK PENGEMBANGAN WISATA PULAU CINTA KABUPATEN KAMPAR TERHADAP KESEJAHTERAAN MASYARAKAT LOKAL
Teluk Kenidai village is one of the villages in the mining sub-district of Kampar district which has a natural tourist destination called Love Island (Pulau CInta). The development of this tourist destination has an impact on the development of local community businesses in the form of products and services. This increase in business has an impact on the welfare of the surrounding community. Community welfare is a condition that shows the current state of community life which is reflected in the community's standard of living. This research uses quantitative descriptive data to describe the impact of developing tourist attractions on community welfare. Many residents from Pekanbaru and other areas deliberately visit Pulau cinta. This research aims to determine the impact of the development of Pulau cinta tourism on the welfare of the community. The results of the research show that the existence of this tourist attraction has an impact on the economy of the surrounding community, such as increasing the number of people working at the tourist attraction, opening employment opportunities, opening micro, small and medium businesses, increasing facilities and infrastructure from the government, permits to open tourist attractions are increasingly easier.
Copyright (c) 2024 Putri Nuraini, Sri Sutanti, Zahara Syafira, Putri Syahbina, Oktavia (Author) https://creativecommons.org/licenses/by-sa/4.0
STRATEGI DALAM MENINGKATKAN KESEJAHTERAAN DAN PEMBERDAYAAN EKONOMI MASYARAKAT DESA LUBUK SAKAT
The purpose of writing this article is to help improve welfare and empower the economy in the current era. This includes enhancing the quality of life for the community, boosting economic empowerment, and more. Economic welfare development efforts refer to initiatives aimed at improving the quality of life and economic capabilities of the community, particularly the poor, through a series of activities designed to create a positive, conducive, and synergistic environment for the people. Lubuk Sakat Village faces significant challenges in enhancing the welfare and economic empowerment of its community. The strategies implemented include the development of the agricultural sector through the modernization of farming tools and techniques, diversification of agricultural products, and improved market access. Additionally, economic empowerment is pursued through skill training, capacity building for micro, small, and medium enterprises (MSMEs), and the use of information technology to expand the marketing reach of local products. Collaboration between the village government, financial institutions, and non-governmental organizations is also strengthened to support financing and infrastructure development.
Copyright (c) 2024 siti hafshah, Robi Kurniawan, Reska Amriyan, Zeki Pahroni, Rika Septianingsih (Author) https://creativecommons.org/licenses/by-sa/4.0
STRATEGI MARKETING MIX PADA UMKM RUMAH JAHIT NIA DI KOTA PEKANBARU
Marketing Mix is one of the marketing strategies widely used by product or service companies. A good strategy will achieve company goals such as maximum profits. On the other hand, a bad strategy will be detrimental to the company and consumers. The research aims to determine the Marketing mix strategy at Rumah Jahit Nia Pekanbaru. The method used in this research is descriptive qualitative, namely the author describes the results of interviews and documentation obtained at the research site. After conducting research and discussing the problem, the author reached the conclusion that The Strategy Marketing Mix at Rumah Jahit Nia Pekanbaru is going quite well .
Copyright (c) 2024 Susani Gea, Sefriza, Irsyadi Zain, Risman Hambali (Author) https://creativecommons.org/licenses/by-sa/4.0
INDIKATOR EKONOMI MAKRO ISLAM DAN PERTUMBUHAN DALAM PERSPEKTIF EKONOMI ISLAM
Islamic Macroeconomics is an Islamic model that offers significant prospects for Islamic economic growth and macroeconomic stability that can even last a long time and be able to overcome problems. The research method used is Literature review by analyzing and classifying the facts collected in this research by analyzing various reference sources such as books, journals, magazines that are referenced and relevant and in accordance with Islamic macroeconomics and Islamic perspective economic growth. The results of research on economic growth from an Islamic perspective always refer to Islamic values ​​that are based on the Koran and the hadith of the Prophet SAW, such as halal products, avoiding usury, Islamic economic fiqh is present as an interpretation of Islamic macroeconomics. To realize economic growth it must be based on comprehensive (al-Syumul), balanced (tawazun), realistic ( waqi'iyyah), justice (al-'adalah)
Copyright (c) 2024 Mara Ongku Hsb, Maimun, Parluhutan Siregar (Author) https://creativecommons.org/licenses/by-sa/4.0