DAMPAK MASUKNYA PAKAIAN BEKAS IMPOR TERHADAP INDUSTRI TEKSTIL DAN PERILAKU KONSUMEN DI INDONESIA
Kata Kunci:
Pakaian bekas, Impor, tekstil, pakaian bekas impor, indonesia, perilaku konsumenAbstrak
This study analyzes the impact of imported second-hand clothing on the local textile industry and consumer behavior in Indonesia. The research applies a descriptive qualitative approach using literature review from several scientific journals. The findings show that imported used clothing attracts consumers due to its low price, product uniqueness, and ease of access through digital platforms. This trend significantly reduces demand for locally produced textile products and affects the revenue of domestic industries. In addition, consumer behavior has shifted toward more economical and value-oriented purchasing decisions. The study also reveals that local textile industries face strong competition and must adapt through innovation, quality improvement, and digital transformation. The research concludes that the influx of imported second-hand clothing creates structural challenges for the local industry while simultaneously shaping new consumption patterns in society.
Referensi
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Hak Cipta (c) 2026 Jordan Junior Susanto, Muhammad Ariq Faza, Wilkson, Sheila Tovasia, Fidelis Tristi Anggraini (Author)
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
