PENGARUH BRAND AWARENESS DAN PERCEIVED QUALITY TERHADAP BRAND LOYALTY DAN BRAND EQUITY  RICHEESE FACTORY DI KOTA PEKANBARU. INDEKS : Inovasi Dinamika Ekonomi dan Bisnis, [S. l.], v. 2, n. 2, p. 51–78, 2025. Disponível em: https://ejournal.merakkhatulistiwa.com/index.php/indeks/article/view/20. Acesso em: 13 feb. 2026.