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PENGARUH BRAND AWARENESS DAN PERCEIVED QUALITY TERHADAP BRAND LOYALTY DAN BRAND EQUITY  RICHEESE FACTORY DI KOTA PEKANBARU. indeks. 2025;2(2):51-78. Accessed February 13, 2026. https://ejournal.merakkhatulistiwa.com/index.php/indeks/article/view/20